Genesis Networks Surpasses 100 POPs

NEW YORK — July 11, 2007 — Genesis Networks, a provider of next-generation global video transmission services, today announced the activation of another POP (point of presence) in Milan, Italy, further strengthening the global infrastructure that has established Genesis Networks as a world-leader. Combined with other recent additions to the network, including Sydney, Hong Kong, and Jerusalem, Genesis Networks’ rapid and consistent growth has led them to pass the milestone of more than 100 POP locations on their international fiber network.

“Surpassing 100 POPs is a great milestone in the development of our network,” said Paul Dujardin, CEO of Genesis Networks. “For our clients, the benefit of our global infrastructure is that, through the fully meshed network, they are automatically linked to every city, anywhere in the world where we have a presence. With the number of available locations growing every month, our ability to provide video transmission services on time, on budget, and on demand is continually expanding.”

“The ability of a small independent company to build such an extensive global network that literally reaches around the world, touching major media hubs, teleports, direct-to-home platforms, and cable headends is something to be proud of. Our continued focus on control also allows us to maintain a high standard of quality, flexibility, and cost effectiveness.”

In addition to its turnkey, fully managed video and data services, Genesis Networks provides innovative and unique options, including portable bandwidth, allowing broadcasters to make the most flexible and efficient use of their bandwidth, and the industry-leading IRIS real-time booking system.

IRIS, a customer-controlled, Web-based program, allows broadcasters to monitor and manage transmissions across the network, scheduling, routing, and monitoring their broadcast transmissions directly and in real time. Through its Start Now feature, IRIS lets a broadcaster’s own staff create and provision secure bookings to on-net services within 30 seconds.

To learn more about the IRIS software and other Genesis Networks solutions, go to www.gen-networks.com.

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About Genesis Networks
Genesis Networks provides broadcasters, cable networks, production companies, and corporations with high-quality customized global video transmission services that are reliable, flexible, and affordable. The Genesis Networks’ platform is a next-generation, IP-based fiber and satellite video network with cutting-edge switching and compression technologies. With more than 100 locations worldwide and growing, many organizations can now take advantage of Genesis services. The company’s network operations center in New York City maintains the health and standards of the global network while the Genesis proprietary software system, IRIS, allows clients to have remote, real-time network monitoring, scheduling, and control capabilities. For additional information on Genesis Networks and its innovative products, please visit www.gen-networks.com.