Genesis Networks Enables Video Rola to Bring Mexican Music Video Programming to U.S. With Insertion of Localized Commercials

Genesis Networks Enables Video Rola to Bring Mexican Music Video Programming to U.S. With Insertion of Localized Commercials

NEW YORK — Oct. 9, 2007 — Genesis Networks, a provider of next-generation global video transmission services, has announced that Mexican television network Video Rola has extended its programming into U.S. markets via the Genesis Networks satellite infrastructure. As the "MTV of Mexico," Video Rola offers the latest music videos from top Mexican performing artists. Partnering with Genesis Networks has not only enabled Video Rola to become part of a competitive platform of multiplexed programs, but also has enabled the network to maximize advertising revenues through commercial content insertion tailored to the U.S. market.

The Video Rola broadcasts feature Genesis Networks' value-added commercial insertion service, in which the Genesis solution enables the original Mexican commercial content to be cut from the native feed and then seamlessly embeds localized advertising.

"Rather than simply downlinking and distributing the satellite feed as it was, complete with Mexican commercial breaks, we put a system in line at our teleport that enables the network to remotely swap in U.S. commercial content," said Paul Parente, vice president of sales at Genesis Networks. "As a result, Video Rola is now generating lucrative ad revenue through sales of ad space to U.S.-based advertisers."

"Expansion into the U.S. marketplace was critical to our continued growth, but we required a cable-friendly service provider that could add maximum value to our business model — and Genesis Networks was the clear choice," said Jorge A. Tanaka, business relations director for Video Rola. "Genesis Networks has enabled us to introduce a new revenue model, with no associated build-out costs, that has covered the cost of expanded global distribution and delivered new profits."

Genesis Networks provides turnkey fully managed video and data services with a global fiber and satellite infrastructure. Genesis Networks' service includes innovative and unique options including portable bandwidth, allowing customers to make the most flexible and efficient use of their bandwidth, and the industry-leading IRIS real-time booking system. More information about Genesis Networks solutions is available at www.gen-networks.com.

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About Video Rola
Video Rola is the most widely distributed Mexican music cable network in Mexico and in the United States, and it is the only channel that comes to the U.S. Hispanic community live from Guadalajara, Mexico. With archives of more than 4,500 video clips, Video Rola has the largest collection of Musica Popular en Espanol (Spanish Popular Music), which dominates the radio airwaves in Mexico and in Spanish Radio in the United States. The network's live VJs host interactive and call-in shows, as well as programs featuring music videos, interviews, events, and showbiz news representing more than 45 hours LIVE per week. In more than 500 markets in the United States, Mexico, and Central America, Video Rola is now seen by more than 1.85 million TV households in cities such as Chicago, Los Angeles, Houston, Las Vegas, and Dallas. More information about Video Rola is available at www.videorola.com.

About Genesis Networks
Genesis Networks provides broadcasters, cable networks, production companies, and corporations with high-quality customized global video transmission services that are reliable, flexible, and affordable. The Genesis Networks' platform is a next-generation, IP-based fiber and satellite video network with cutting-edge switching and compression technologies. With more than 100 locations worldwide and growing, many organizations can now take advantage of Genesis Networks' services. The company's network operations center in New York City maintains the health and standards of the global network while the Genesis Networks proprietary software system, IRIS, allows clients to have remote, real-time network monitoring, scheduling, and control capabilities. Additional information on Genesis Networks and its innovative products is available at www.gen-networks.com.

ENDS